AS Examination Preparation - Question 2

Creating a Case-Study

Media Ownership - Companies/Individuals that own media products. Large conglomerates to small independents. 

Global and National Institution Case Studies

1. Bauer Media Group – Kerrang Magazine
2. Time Inc. – NME Magazine
3. DJ Magazine
4. Vice Media
5. Time Out

Create a prezi as a group. Ensure the prezi supports your ability to visualise and memorise the case-study. Each case-study must include the following headings:

Production - The creation of a product.

• Look to the origins of the product.
• How was it initially produced?
• What did the product set out to achieve?

Marketing - The process of managing the flow from producer to consumer.

• What is the product’s unique selling point?
• Who is the target audience of the product?
• Who do they feature on their product? What does this tell you about marketing strategy? How are these people presented (photography)?

• Synergy - the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate.
  • How is the individual product promoted through other businesses owned by the media conglomerate? Think about other business ventures that share a name with the product (link with cross media convergence.)

Distribution - Methods of transferring goods from producer to consumer.

• What are the original methods of transferring the product to the consumer?
• Why do these original methods need revising?
• How does a product maintain its identity?
• Cross-media convergence - Production and distribution of media products across different platforms (print, internet, TV, radio)

Consumption - The process of using a product.

• Why has consumption of the product changed?
• How does the particular audience of the product drive the changes in consumption?
• How does the product maintain its identity with technological innovation?

• Audience - The people exposed to a media product.
• Exchange of media texts - Method that media product is transmitted to its audience.
• Technological convergence - The merging of products across technological platforms - magazine may use a QR code to access web-based content.
  • Identify specific ways that your product merges with other technological platforms (links with cross media convergence).