AS Examination Preparation - Question 2

Creating a Case-Study

Media Ownership - Companies/Individuals that own media products. Large conglomerates to small independents. 

Global and National Institution Case Studies

1. Bauer Media Group – Kerrang Magazine
2. Time Inc. – NME Magazine
3. DJ Magazine
4. Vice Media
5. Time Out

Create a prezi as a group. Ensure the prezi supports your ability to visualise and memorise the case-study. Each case-study must include the following headings:

Production - The creation of a product.

• Look to the origins of the product.
• How was it initially produced?
• What did the product set out to achieve?

Marketing - The process of managing the flow from producer to consumer.

• What is the product’s unique selling point?
• Who is the target audience of the product?
• Who do they feature on their product? What does this tell you about marketing strategy? How are these people presented (photography)?

• Synergy - the promotion and sale of a product (and all its versions) throughout the various subsidiaries of a media conglomerate.
  • How is the individual product promoted through other businesses owned by the media conglomerate? Think about other business ventures that share a name with the product (link with cross media convergence.)

Distribution - Methods of transferring goods from producer to consumer.

• What are the original methods of transferring the product to the consumer?
• Why do these original methods need revising?
• How does a product maintain its identity?
• Cross-media convergence - Production and distribution of media products across different platforms (print, internet, TV, radio)

Consumption - The process of using a product.

• Why has consumption of the product changed?
• How does the particular audience of the product drive the changes in consumption?
• How does the product maintain its identity with technological innovation?

• Audience - The people exposed to a media product.
• Exchange of media texts - Method that media product is transmitted to its audience.
• Technological convergence - The merging of products across technological platforms - magazine may use a QR code to access web-based content.
  • Identify specific ways that your product merges with other technological platforms (links with cross media convergence).

A2 Media Concepts Prezi

Use this to prepare for question 1b of your summer exam.

Way to use the Media Concepts prezi:

1. Read about question 1b - you will be writing about your short film or trailer.
2. Read past paper questions (refer to these throughout)
3. Choose a concept to research - start with Narrative and then Genre.
4. Read about that concept.
5. Write on your blog how you feel your short film or trailer supports or contradicts different theories within each concept. Use the media terminology that you have acquired throughout. If there is anything you do not understand use google and youtube to find blogs and vlogs to further assist you.